:root {
  --bg: #1a2b45;
  --bg-elev: #243656;
  --cyan: #3ee7ff;
  --cyan-soft: rgba(62, 231, 255, 0.2);
  --cyan-line: rgba(62, 231, 255, 0.22);
  --text: #f4fbff;
  --muted: #c5d6e4;
  --heading: #dff8ff;
  --ink: #102038;
  --white: #f4fbff;
  --navy: #3ee7ff;
  --navy-dark: #2bc4db;
  --paper: rgba(62, 231, 255, 0.1);
  --line: rgba(62, 231, 255, 0.22);
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
}

html { background: var(--bg); }

body {
  font-family: "Segoe UI", system-ui, -apple-system, sans-serif;
  color: var(--text);
  background:
    radial-gradient(ellipse 90% 55% at 50% 115%, rgba(40, 130, 180, 0.42), transparent 58%),
    radial-gradient(circle at 14% 0%, rgba(62, 231, 255, 0.16), transparent 32%),
    radial-gradient(circle at 86% 8%, rgba(120, 160, 255, 0.12), transparent 28%),
    linear-gradient(180deg, #243656 0%, var(--bg) 32%);
  line-height: 1.5;
  min-height: 100%;
  color-scheme: dark;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  background-image:
    linear-gradient(rgba(62, 231, 255, 0.055) 1px, transparent 1px),
    linear-gradient(90deg, rgba(62, 231, 255, 0.055) 1px, transparent 1px);
  background-size: 56px 56px;
  mask-image: radial-gradient(ellipse 80% 70% at 50% 0%, #000 10%, transparent 75%);
  pointer-events: none;
  z-index: 0;
}

.page-post::before {
  opacity: 0.45;
  mask-image: radial-gradient(ellipse 70% 40% at 50% 0%, #000 0%, transparent 70%);
}

img { max-width: 100%; height: auto; }

a { color: var(--cyan); }

a:hover { color: var(--heading); }

:focus-visible {
  outline: 2px solid var(--cyan);
  outline-offset: 3px;
}

.wrap,
.site-header,
.site-footer,
.hero,
.section,
.page-intro,
.legal {
  position: relative;
  z-index: 1;
}

.wrap {
  width: min(1080px, calc(100% - 40px));
  margin: 0 auto;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 12px;
  z-index: 20;
  padding: 8px 12px;
  background: var(--cyan);
  color: var(--ink);
  font-weight: 700;
  text-decoration: none;
}

.skip-link:focus { left: 12px; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 5;
  background: rgba(26, 43, 69, 0.9);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--cyan-line);
}

.site-header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 14px 0;
}

.brand {
  display: flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
}

.brand img {
  width: 40px;
  height: 40px;
}

.brand-mark {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--cyan);
}

.nav {
  display: flex;
  flex-wrap: wrap;
  gap: 18px;
  align-items: center;
}

.nav a {
  text-decoration: none;
  font-size: 0.92rem;
  color: var(--heading);
}

.nav a:hover { color: var(--cyan); }

.nav a[aria-current="page"] { color: var(--cyan); }

.nav a.btn-primary,
.nav a.btn-primary:hover {
  color: var(--ink);
}

.btn {
  display: inline-block;
  font-weight: 700;
  text-decoration: none;
  border: 0;
  cursor: pointer;
  border-radius: 6px;
  padding: 12px 18px;
  font-family: inherit;
}

.btn-primary {
  background: var(--cyan);
  color: var(--ink);
}

.btn-primary:hover {
  background: #9af3ff;
  color: var(--ink);
}

.btn-ghost {
  background: transparent;
  color: var(--cyan);
  border: 1px solid var(--cyan);
}

.btn-ghost:hover {
  background: var(--cyan-soft);
  color: var(--heading);
}

.hero {
  padding: 64px 0 72px;
}

.hero .mark,
.eyebrow {
  margin: 0 0 14px;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--cyan);
}

.hero h1,
.page-intro h1 {
  margin: 0 0 16px;
  font-size: clamp(1.85rem, 4.6vw, 3.1rem);
  font-weight: 650;
  line-height: 1.18;
  letter-spacing: 0.02em;
  color: var(--heading);
}

.hero h1 span,
.page-blog .page-intro h1 {
  background: linear-gradient(90deg, #dff8ff 0%, var(--cyan) 55%, #9ab8ff 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.hero h1 span {
  display: block;
}

.page-blog .page-intro h1 {
  width: fit-content;
}

.rule {
  width: 72px;
  height: 2px;
  margin: 0 0 22px;
  background: linear-gradient(90deg, var(--cyan), transparent);
  opacity: 0.75;
}

.hero p {
  margin: 0 0 24px;
  max-width: 38rem;
  font-size: 1.15rem;
  color: var(--muted);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.plus-bar {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  list-style: none;
  margin: 28px 0 0;
  padding: 0;
}

.plus-bar li {
  padding: 8px 12px;
  border: 1px solid var(--cyan-line);
  border-radius: 999px;
  color: var(--heading);
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.plus-bar li::before {
  content: "+ ";
  color: var(--cyan);
}

.section { padding: 56px 0; }

.page-flow #funnel {
  padding-bottom: 8px;
}

.page-flow #contact {
  padding-top: 20px;
}

.quotes {
  padding: 16px 0 8px;
}

.quotes .wrap {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px 28px;
}

.quotes blockquote {
  margin: 0;
}

.quotes blockquote p {
  margin: 0 0 10px;
  color: var(--heading);
  font-size: 1.12rem;
  font-weight: 650;
  line-height: 1.35;
}

.quotes footer {
  color: var(--cyan);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.section h2,
.legal h1 {
  margin: 0 0 8px;
  color: var(--heading);
  font-size: 1.7rem;
}

.lede {
  margin: 0 0 28px;
  color: var(--muted);
  max-width: 40rem;
}

.grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.card {
  border: 1px solid var(--cyan-line);
  border-radius: 10px;
  padding: 20px;
  background: var(--bg-elev);
}

.card h3 {
  margin: 0 0 8px;
  color: var(--heading);
}

.card h4 {
  margin: 0 0 6px;
  color: var(--cyan);
  font-size: 0.95rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.funnel-wrap {
  max-width: 760px;
}

.funnel {
  list-style: none;
  margin: 0;
  padding: 0;
  border-left: 1px solid var(--cyan-line);
}

.funnel li {
  display: grid;
  grid-template-columns: 2.5rem 1fr;
  gap: 18px;
  align-items: start;
  margin: 0 0 28px;
  padding: 0 0 4px 8px;
}

.funnel li:last-of-type { margin-bottom: 8px; }

.funnel-num {
  display: grid;
  place-items: center;
  width: 2.25rem;
  height: 2.25rem;
  margin-left: -1.7rem;
  border-radius: 50%;
  background: var(--bg-elev);
  border: 1px solid var(--cyan);
  color: var(--cyan);
  font-weight: 700;
  font-size: 0.9rem;
}

.funnel h3 {
  margin: 0.15rem 0 8px;
  color: var(--heading);
  font-size: 1.25rem;
}

.funnel p {
  margin: 0;
  color: var(--muted);
  max-width: 36rem;
}

.doors {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  margin-top: 14px;
}

.funnel-note {
  margin: 28px 0 0;
  padding-top: 20px;
  border-top: 1px solid var(--cyan-line);
  color: var(--muted);
  max-width: 36rem;
}

.story-hero { max-width: 40rem; }

.page-flow .story-hero {
  max-width: none;
}

.page-flow .hero {
  padding-bottom: 12px;
}

.page-flow .hero p {
  margin-bottom: 0;
}

.story {
  position: relative;
  z-index: 1;
}

.story-diagram {
  width: min(1080px, calc(100% - 40px));
  margin: 0 auto 8px;
}

.path-intro {
  margin: 0 0 18px;
}

.path-intro h2 {
  margin: 0;
  color: var(--heading);
  font-size: 1.35rem;
  font-weight: 650;
  letter-spacing: 0.02em;
  line-height: 1.25;
}

.diagram {
  list-style: none;
  margin: 0;
  padding: 0 0 18px;
  position: relative;
}

.diagram::before {
  content: "";
  position: absolute;
  top: 1.15rem;
  bottom: 12px;
  left: 5px;
  width: 2px;
  background: linear-gradient(180deg, var(--cyan) 0%, rgba(62, 231, 255, 0.35) 100%);
}

.diagram::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: -1px;
  border-left: 7px solid transparent;
  border-right: 7px solid transparent;
  border-top: 11px solid var(--cyan);
}

.diagram-stop {
  display: grid;
  grid-template-columns: 7.25rem minmax(0, 42rem);
  gap: 4px 18px;
  align-items: start;
  position: relative;
  padding: 0 0 22px;
}

.diagram-gutter {
  position: relative;
  z-index: 1;
  display: flex;
  align-items: flex-start;
  gap: 8px;
  min-height: 1.4rem;
}

.diagram-dot {
  display: block;
  flex: 0 0 12px;
  width: 12px;
  height: 12px;
  margin-top: 3px;
  border-radius: 50%;
  background: var(--bg);
  border: 2px solid var(--cyan);
  box-shadow: 0 0 0 4px #1a2b45;
}

.diagram-stop-name {
  display: block;
  margin: 2px 0 0;
  font-size: 0.62rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  line-height: 1.2;
  text-transform: uppercase;
  color: var(--cyan);
}

.diagram-copy {
  min-width: 0;
  padding-top: 0;
}

.diagram-copy .scene-kicker { margin: 0 0 8px; }

.diagram-copy h2 {
  margin: 0 0 10px;
  color: var(--heading);
  font-size: clamp(1.45rem, 3vw, 1.95rem);
  line-height: 1.25;
  font-weight: 650;
}

.diagram-copy p {
  margin: 0;
  color: var(--muted);
  font-size: 1.08rem;
  max-width: 34rem;
}

.diagram-stop.is-join {
  grid-template-columns: 7.25rem minmax(0, 38rem);
  padding-left: 0;
}

.diagram-stop.is-join .diagram-gutter {
  align-items: center;
  min-height: 2.4rem;
}

.diagram-stop.is-join .diagram-dot {
  margin-top: 0;
  margin-left: 28px;
  position: relative;
  z-index: 1;
}

.diagram-branch {
  position: absolute;
  top: 50%;
  left: 6px;
  width: 18px;
  height: 2px;
  background: var(--cyan);
  transform: translateY(-50%);
}

.diagram-stop.is-join .diagram-stop-name {
  position: static;
  margin: 0;
}

.diagram-stop.is-join .diagram-copy,
.diagram-stop.is-end .diagram-copy {
  margin-left: 0.5rem;
  padding: 14px 16px 16px;
  border: 1px solid var(--cyan-line);
  border-radius: 10px;
  background: var(--bg-elev);
}

.diagram-or {
  margin: -4px 0 12px 7.25rem;
  padding: 0;
  color: var(--cyan);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.28em;
  text-transform: uppercase;
}

.diagram-stop.is-end {
  padding-bottom: 8px;
}

.diagram-stop.is-end .diagram-dot {
  background: var(--cyan);
  border-color: var(--cyan);
}

.scene-kicker {
  margin: 0 0 10px;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--cyan);
}

.paths {
  margin-top: 32px;
  padding: 22px 24px;
  background: var(--bg-elev);
  border: 1px solid var(--cyan-line);
  border-radius: 10px;
}

.paths-label {
  margin: 0 0 10px !important;
  font-size: 0.72rem !important;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--cyan) !important;
}

.paths ul {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.paths li {
  padding: 8px 12px;
  border: 1px solid var(--cyan-line);
  border-radius: 6px;
  color: var(--heading);
  font-size: 0.88rem;
}

.paths-arrow {
  margin: 14px 0 8px !important;
  color: var(--cyan) !important;
  font-size: 1.2rem !important;
}

.paths-end {
  margin: 0 !important;
  color: var(--heading) !important;
  font-size: 1.2rem !important;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.funnel-after-paths {
  margin-top: 48px;
}

.contact-panel {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 28px;
  align-items: start;
  margin-top: 8px;
}

.contact-panel .lede,
.contact-panel p {
  margin: 0 0 8px;
}

.ghl-optin {
  width: 100%;
  background: #1a2b45;
  color-scheme: dark;
}

.ghl-optin-frame,
.ghl-optin-frame .ep-iFrameContainer,
.ghl-optin-frame .ep-wrapper {
  overflow: hidden;
  background: #1a2b45 !important;
  color-scheme: dark;
}

.ghl-optin iframe {
  display: block;
  width: 100%;
  border: 0;
  margin: 0 0 -12px;
  background: #1a2b45 !important;
  color-scheme: dark;
}

.insights-thanks {
  display: none;
  margin: 8px 0 0;
  padding: 16px 18px;
  color: var(--heading);
  font-size: 1.05rem;
  font-weight: 650;
  line-height: 1.4;
  background: var(--bg-elev);
  border: 1px solid var(--cyan-line);
  border-radius: 10px;
}

.ghl-optin.is-submitted .ghl-optin-frame {
  display: none;
}

.ghl-optin.is-submitted .insights-thanks {
  display: block;
}

label {
  display: block;
  font-size: 0.85rem;
  margin: 0 0 6px;
  color: var(--cyan);
}

input, textarea {
  width: 100%;
  margin: 0 0 14px;
  padding: 10px 12px;
  border: 1px solid var(--cyan-line);
  border-radius: 6px;
  font: inherit;
  color: var(--text);
  background: var(--bg-elev);
}

input:focus, textarea:focus {
  outline: 2px solid var(--cyan);
  outline-offset: 1px;
}

.site-footer {
  border-top: 1px solid var(--cyan-line);
  padding: 24px 0 36px;
  font-size: 0.9rem;
  color: var(--muted);
}

.site-footer nav {
  display: flex;
  gap: 16px;
  margin-bottom: 8px;
}

.site-footer a { text-decoration: none; }

.legal { padding: 40px 0 64px; max-width: 720px; }
.legal p, .legal li { color: var(--muted); }
.legal h2 {
  margin: 28px 0 10px;
  color: var(--heading);
  font-size: 1.15rem;
}

.page-intro { padding: 40px 0 8px; }

.page-intro h1 {
  font-size: clamp(1.9rem, 4vw, 2.6rem);
}

.text-link {
  font-weight: 700;
  text-decoration: none;
}

.text-link:hover { text-decoration: underline; }

.blog-index { padding: 16px 0 72px; }

.featured {
  padding: 28px 32px;
  margin: 0 0 48px;
  background: var(--bg-elev);
  border: 1px solid var(--cyan-line);
  border-radius: 10px;
}

.featured h2 {
  margin: 0 0 10px;
  font-size: clamp(1.45rem, 3vw, 1.95rem);
  line-height: 1.2;
}

.featured h2 a {
  text-decoration: none;
  color: var(--heading);
}

.featured h2 a:hover { color: var(--cyan); }

.featured-dek {
  margin: 0 0 12px;
  max-width: 38rem;
  font-size: 1.12rem;
  color: var(--muted);
}

.pillar-board {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 36px 48px;
}

.pillar-col h2 {
  margin: 0 0 12px;
  padding-bottom: 8px;
  border-bottom: 1px solid var(--cyan);
  color: var(--heading);
  font-size: 1.05rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.pillar-more {
  margin: 14px 0 0;
}

.pillar-hub {
  max-width: 40rem;
}

.related-all {
  margin: 14px 0 0;
}

.post-rows {
  list-style: none;
  margin: 0;
  padding: 0;
}

.post-row {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  align-items: baseline;
  padding: 12px 0;
  border-bottom: 1px solid var(--cyan-line);
  text-decoration: none;
  color: var(--text);
}

.post-row:hover .post-row-title { color: var(--cyan); }

.post-row-title {
  font-size: 1.02rem;
  line-height: 1.35;
}

.post-row-date {
  flex-shrink: 0;
  font-size: 0.8rem;
  color: var(--muted);
}

.post-meta {
  margin: 0 0 10px;
  font-size: 0.85rem;
  color: var(--muted);
}

.post-meta a { text-decoration: none; }

.post {
  max-width: 40rem;
  padding: 28px 0 72px;
}

.post h1 {
  margin: 0 0 28px;
  color: var(--heading);
  font-size: clamp(1.85rem, 3.4vw, 2.45rem);
  line-height: 1.2;
}

.post-body {
  font-size: 1.125rem;
  line-height: 1.7;
  color: var(--text);
}

.post-body > p:first-child {
  font-size: 1.22rem;
  line-height: 1.5;
  color: var(--heading);
}

.post-body p { margin: 0 0 1rem; }

.post-body h2 {
  margin: 2.1rem 0 0.7rem;
  color: var(--heading);
  font-size: 1.18rem;
  line-height: 1.3;
}

.post-body ul {
  margin: 0 0 1.2rem;
  padding-left: 1.2rem;
}

.post-body li { margin: 0 0 0.4rem; }

.post-body hr {
  border: 0;
  border-top: 1px solid var(--cyan-line);
  margin: 2rem 0;
}

.formula {
  color: var(--cyan);
  font-size: 1.18rem;
  line-height: 1.4;
}

.takeaway {
  margin: 36px 0 0;
  padding: 20px 24px;
  background: var(--cyan-soft);
  border-left: 3px solid var(--cyan);
}

.takeaway h2 {
  margin: 0 0 12px;
  color: var(--heading);
  font-size: 0.95rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.takeaway p:last-child { margin-bottom: 0; }

.related {
  margin-top: 40px;
  padding-top: 24px;
  border-top: 1px solid var(--cyan-line);
}

.related h2 {
  margin: 0 0 12px;
  color: var(--heading);
  font-size: 1.05rem;
}

.related ul {
  margin: 0;
  padding-left: 1.1rem;
}

.related li { margin: 0 0 8px; }

.post-cta {
  margin-top: 40px;
  padding: 20px 24px;
  background: var(--bg-elev);
  border: 1px solid var(--cyan-line);
  border-radius: 10px;
}

.post-cta p {
  margin: 0 0 12px;
  color: var(--heading);
  font-size: 1.15rem;
}

@media (max-width: 800px) {
  .grid, .contact-panel, .pillar-board, .doors, .quotes .wrap { grid-template-columns: 1fr; }
  .site-header-inner { flex-direction: column; align-items: flex-start; }
  .featured { padding: 20px; }
  .post-row { flex-direction: column; gap: 4px; }
  .diagram-stop,
  .diagram-stop.is-join {
    grid-template-columns: 5.75rem minmax(0, 1fr);
    gap: 4px 10px;
  }
  .diagram-stop.is-join .diagram-copy,
  .diagram-stop.is-end .diagram-copy {
    margin-left: 0;
  }
  .diagram-or {
    margin-left: 5.75rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation: none !important;
    transition: none !important;
  }
}